Virtual focus group discussions : exploring new frontiers in qualitative methods

Abstract

The COVID-19 pandemic triggered reactive innovation using digital technology in research methods. This paper presents experiences from the methodological component of conducting virtual focus group discussions among the highly dispersed island nation of the Maldives during the COVID-19 pandemic. The sample consisted of 99 participants divided among 28 virtual focus groups. The most populated regions of the Maldives i.e., Male’, Addu, Laamu, and Kulhuduffushi were selected. Additionally, two smaller islands with a population less than 400 people, namely, Rasgatheem and Madifushi, were also selected. The focus groups were determined by adopting a life cycle approach representing groups from childhood, youth, working age group, and senior citizens. To ensure inclusivity, three separate groups of men, women, and people with disabilities were also selected. The data collected was then subjected to thematic analysis. The findings indicated that with open discussions and engagement, facilitators were able to draw out shy participants and manage dominant participants in the Virtual Focus Group Discussion (VFGD). The caveat, however, is the need for internet connectivity and digital literacy of participants. The findings provided an in-depth understanding of the research problem. VFGD can become a mainstream data collection technique in the social qualitative inquiry especially with difficult-to-access and remote populations.